Hilton and Peloton team up to improve the travel wellness experience

MCLEAN, Virginia and NEW YORK–(BUSINESS WIRE)–Today, Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hotel brand to feature Peloton Bikes nationwide. its US hotel portfolio of 18 award-winning hotels. brands. By the end of the year, nearly all 5,400 Hilton-branded hotels in the United States — from Hampton by Hilton to Waldorf Astoria — will have at least one Peloton bike in every fitness center, providing customers a more holistic wellness experience, including access to the world of Peloton. – class instructors and extensive connected fitness content.

A recent Hilton survey of US travelers indicated that an overwhelming 98% of respondents prioritize wellness activities while on the road, and within the Peloton community, 90% of members say they are more likely to stay at hotels with Peloton Bikes. Through this partnership, Hilton guests will now have a seamless way to incorporate wellness into their future travel plans, whether for business or pleasure.

“At Hilton, we understand the importance of a reliable, friendly stay that infuses well-being through all facets of the guest experience, including spa programs, hotel design, guest amenities rooms and food and beverage,” said Matt Schuyler, Chief Brand Officer, Hilton. “This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”

Additionally, through this partnership, Hilton Honors members will have access to special offers, including a trial of the Peloton app. Starting today and through January 1, 2023, U.S. members of Hilton’s award-winning loyalty program, Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton app, which offers thousands of live and on-demand classes – all with no equipment needed; as well as preferential prices on certain Peloton connected fitness products.

“As the creator of the connected fitness category, we are constantly innovating ways to meet our members and potential members where they are, and that includes during busy travel seasons,” said Betsy Webb, global vice president. , Commercial Platoon. “We recognize the importance of our members maintaining their wellness routines on the road, with data showing over 1.6 million Peloton rides taken globally on Peloton Bikes at hotels during the year. elapsed. We are therefore delighted to work with Hilton, which allows us to meet the needs of our current members, while allowing new potential members to experience Peloton for the first time.

With its recently launched global platform, Hilton. For the stay, supported by an advertising campaign, “It Matters Where You Stay”, Hilton knows that the stay is a crucial element that can make or break any trip. Through its new partnership with Peloton, Hilton is taking another step in addressing wellness as a key part of the stay experience at all properties across the United States.

For more information or to book a stay, visit Hilton.com/en/p/partners/peloton/.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a prominent place on Fortune’s list of 100 Best Companies to Work For and has been recognized as a Global Leader on the Dow Jones Sustainability Indexes for five consecutive years. Hilton has introduced several industry-leading technology enhancements to enhance the guest experience, including digital key sharing, automated complimentary room upgrades, and the ability to book confirmed connecting rooms. Through the award-winning Hilton Honors loyalty program, the 139 million members who book directly with Hilton can earn points for hotel stays and experiences that money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a digital key and pay for their purchases, all from their smartphone. Visit stories.hilton.com for more information and connect with Hilton on Facebook, TwitterLinkedIn, Instagram and YouTube.

About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising 7,000 properties in 122 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose almost any combination of points and cash to book a stay, a discount exclusive to members and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app., where members can check in, choose and access their room using the digital key. Hilton Honors offers its 139 million members hundreds of ways to earn and redeem points, including with select co-branded credit cards. Members can redeem points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. Membership in the program is free and travelers can enroll online at hiltonhonors.com. To learn more about Hilton Honors, visit stories.hilton.com/hiltonhonors and follow Hilton Honors on Facebook, Twitter and Instagram.

About the peloton

Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million members worldwide. A category innovator at the crossroads of fitness, technology and media, Peloton’s premier subscription platform seamlessly combines innovative hardware, distinctive software and exclusive content. Its world-renowned instructors train and motivate members to be the best version of themselves anytime, anywhere. Founded in 2012 and based in New York, Peloton continues to expand into the US, UK, Canada, Germany and Australia. For more information, visit www.onepeloton.com.


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