Baby boomers are traveling again: New demographics reveal travel trends for every generation

ST. PETERSBURG, Florida., August 10, 2022 /PRNewswire/ — For the Second Quarter in a Row, Baby Boomers Outpaced All Other Generations, According to Travel Insurtech Squaremouth.comafter an almost 90% drop in the number of travelers during the COVID-19 pandemic.

For more than two years, COVID changed everything about how Americans traveled, including who travel. As travel returns to “normal”, Squaremouth analyzed travel insurance consumer data to reveal three new traveler trends.

Strong return of baby boomer travelers after COVID

Baby boomers saw the largest increase in total travelers and overall travel insurance market share in the first and second quarters of 2022 compared to the previous year.

Baby boomers were also the only generation to see a positive increase in market share in Q2 2022 compared to Q2 2021. While almost all demographic groups (except for silent generation) have continued to experience an increase in the number of travelers, the recent drastic surge in the number of Boomer travelers has caused the deficit of other generational market shares.

The return of baby boomer travelers comes after a drop of nearly 90% at the start of the pandemic.

Old people still don’t travel

The Silent Generation is the only generation that Squaremouth reports having fewer travelers in 2022 compared to 2019.

This may confirm that older people are still not as comfortable traveling today as they were before COVID, despite widespread vaccination efforts.

A decrease in the number of older travelers and an increase in the number of younger travelers securing their trips have kept Squaremouth’s average low. Currently, they report an average traveler age of 44, compared to 50+ pre-COVID. At the height of the pandemic, that average age dropped to 38.

Millennials are becoming the first insurance buyer

Baby boomers were the only generation to see a decline in their overall travel insurance market share this year compared to pre-COVID years. Squaremouth attributes their decline to a increase in younger populationrather than a decline in the number of baby-boom-age travellers.

Throughout the pandemic, younger generations have traveled more than their elders and subsequently purchased travel insurance, whether by choice or because of COVID requirements.

Millennials had the biggest increase travelers insured in Q2 2022 compared to pandemic years. Likewise, Gen Alpha has seen the largest increase in travelers this year compared to pre-COVID years. The younger generation also represents the biggest increase in market share compared to 2019.

Squaremouth says the increase in the number of young travelers aligns with the increase in the number of their millennial-age parents providing their trips.

Methodology: hosts the largest number of travel insurance providers and policies on the market. Squaremouth Analytics compared thousands of travel insurance policies purchased from 2019 to 2022 to establish trends in traveler demographics.

Additional Resources:
Live Data Room
Crossroads of COVID-19 and travel insurance

About Squaremouth

square mouth is a travel insurance comparison company that helps customers instantly search, compare and purchase travel insurance policies online. is home to the most intuitive travel insurance quote and comparison engine on the market today. Coupled with over 100,000 verified customer reviews and the largest product portfolio, Squaremouth allows customers to purchase a travel insurance policy from all major providers in the United States.

As a business, we prioritize reputation over profits, with the primary goal of helping every customer find the coverage they need at the lowest possible price. Founded in 2003, – and our award-winning customer service team – has helped over 2 million travelers find the best travel insurance policy for their trip.

SOURCE Squaremouth

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