Revealed: Revolutionary wearables revolutionizing the hospitality and travel industry | By Fred DeMicco, Vicki Mayo and Mark Holder

The ultimate state of leisure travel bliss: It’s high on every current traveler’s wish list after two long years of the coronavirus pandemic. With pent-up demand for holiday travel at an all-time high, now is the time for hospitality leaders to focus on building traveler trust and loyalty by creating a holistic approach to joyful travel. Whether booking an exotic vacation in a distant, sunny destination or visiting family across the country after periods of mandatory isolation, travelers travel the roads, air and sea in droves. record to reconnect, recharge and recover after a very stressful period of our collective life.

Source: Northern Arizona University
Source: Northern Arizona University

Travel can be fun and cause positive mood swings. It also inevitably triggers a wide range of stressors that can induce depression and anxiety. Or worse, the stress of traveling alone or traveling at night can potentially worsen symptoms in people with existing mental health issues. Therefore, navigating accommodation and transportation systems and helping travelers cope with emotional anxiety and mental stress before, during, and after travel is smart healthcare practice as well as an opportunity to hospitality industry to proactively strengthen guest relationships.

For women and diverse travelers, travel stress can be compounded by existing trauma and post-traumatic stress that simply arises from everyday life. For these people, travel stress comes down to worrying about whether they will be safe traveling alone at night (even in so-called “sure” regions), experiencing aggression or microaggression in air travel (which is on the increase and worse than pre-pandemic travel), or even simply trying to cope with post-traumatic stress triggered while traveling in business when they are supposed to be running at 100%.

What if there was a way to create a less stressful trip that travelers of all ages and backgrounds could easily embrace? What if there was a tool to facilitate the management of post-traumatic stress, especially when travelling? What if there was a way for savvy hotel operators to help build trust in the tourism industry?

What exactly is travel stress? It’s the body’s response to pressure: the pressure of coordinating multiple routes, getting stuck at the airport, misplacing a passport, getting pulled over at security, dealing with last-minute flight cancellations, and to manage a budget at every turn during the holidays. It does not contain enough adequate material. It’s too much packing too much material. Missing a dinner reservation and discovering that the best local restaurants were booked months in advance. (See also Irene Macabante on travel trauma: https://www.hospitalitynet.org/opinion/4109218.html).

With the ability to personalize service and meet growing consumer demand for digitalization, touchpoints offer an opportunity to facilitate those desires and leverage new technologies and innovative products to seamlessly align travel and health care.

What are touchpoints?

Touchpoints are high-tech equipment designed to enhance the end-to-end traveler experience by reducing the stress and anxiety often associated with travel. These wearable devices allow travelers to pay attention to the holistic experience – which includes self-care for mind and body – and thus improve the overall outcome of a trip.

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

The contact points, placed on both sides of the body, gently vibrate to activate the “calm” answer. Within seconds, users have their stress under control and are able to think clearly and feel a sense of balance. This process creates new, lasting patterns of behavior, mitigating the negative impacts of stress over time.

Since travel stress typically begins weeks before travel, imagine sending touchpoints to customers ahead of their departure date to help alleviate the biggest anxiety-provoking culprits – from planning and packing to seasickness. transportation and turbulence once the journey has begun – to be part of a “Hospitality X Healthcare” the solution.

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Players in the hospitality industry can all benefit from low-cost, high-impact equipment that delivers the “present” balance and stress reduction. While modern travelers make booking decisions based on rewards and perks, luxury upgrades that address pre-trip stress before the vacation even begins serve as savvy marketing and sales. “well-being welcome” tool. Adding personal care to the hospitality checklist alongside ratings for decor, ambience, cleanliness, value, etc. to combat stress, aligns with the brand’s full service experience.

No more travel stressors

Staying away from home can be very stressful. Fear of uncertainty, security concerns, massive flight cancellations, Covid protocols. Modern travelers deserve modern solutions to travel stressors.

Just as spa-like airport lounges with complimentary refreshments or hotels with in-room yoga mats were created to provide quiet sanctuaries and ease travelers into new environments, TouchPoints provide a high-tech path towards a calm and meditative state of mind by helping to change the functioning of the parasympathetic nervous system.

Our body reacts to minor stress the same way it reacts to serious danger, by activating our “fight or flight” response and triggers stress hormones like adrenaline and cortisol, making us feel anxious and out of control. But our default stress response can literally be rewired with TouchPoints. Wearable devices were designed to ward off stress; hence, helping travelers stay in a meditative state of zen on wellness retreat or in a performance-oriented mindset for their adventure travel experiences.

And, at the end of the day? Touchpoints help combat the factors that stand between your customer and a good night’s rest. Stress is one of the most common and widespread sleep disruptors, keeping even the most discerning traveler awake.

TouchPoints’ proprietary neuroscientific technology uses gentle, alternating micro-vibrations to return users to a calm sleep mode in seconds. And with so much emphasis on online reviews, improving the quality of a peaceful night’s sleep looms large in the context of traveler reviews.

What Hospitality Leaders Can Do

What goes into a successful holiday rating and regular, loyal customers? The coveted five-star rating depends on many factors, especially the final brand impression that helps create lasting memories of joy.

Just as Disney and Princess Cruise Lines have used Disney Magic Wristbands and Locket Pendants respectively as part of branding initiatives, sending travelers home with TouchPoints is part of the complete guest experience not only to help manage stress on the way back, but also to remind travelers of their holistic well-being. has been prioritized.

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

There’s no doubt about it: travel is back, but it comes with a unique set of stressors. Embracing technological advancements can positively impact the well-being of one of the hospitality industry’s most vital customer segments: returning leisure travelers by air, rail, road and sea. for the first time in years.

TouchPoints could be a Healthcare-meets-Hospitality (H2H) solution. For more information, please visit www.thetouchpointsolution.com.

* Acknowledgments: This research paper is sponsored by the GloMed.Education website.

Fred DeMicco
Northern Arizona University

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